The new face of cigarette advertising: Cigarette marketing strategies emerging after the MSA

This thesis explores new advertising and promotional strategies cigarette manufacturers have developed and augmented since the 1998 Master Settlement Agreement (MSA). A literature review examines recent academic research on cigarette advertising strategies and smoking behavioral patterns. Three stories, written in the style of in-depth newspaper articles, each cover one new development. The first article discusses the growth of cigarette advertising and promotions at the point of sale, as well as how these promotions have affected how some retailers run their businesses. The second article explores cigarette promotions in bars and nightclubs and tells the story of one cigarette promotion in a Raleigh bar. The third article discusses flavored cigarettes and the legal challenges that they have faced since entering the mass market.