Discusses The Public Service Advertising Value The Realization

The present paper research is in to the public service advertising present situation understanding foundation in, key has conducted the special research to a public service advertizing value realization question, Inquired into the public service advertizing development origin and its the social function, through to the public service advertising history, the development and the present situation and so on a seriesof understanding and the analysis, the union public service advertizing history and the influence which produces to the society,how emphatically has discussed the public service advertizing value is realizes, what is the realization way? How can enable the public service advertizing the value the greatest degree display. The public service advertizing through with the media union, lets people's psychology have the radical transformation, changes disadvantageously for advantageously, the standard people's in society behavior, maintains the social security, harmoniously, is stable, has the foreword the development, the public service advertizing only then has the existence the significance. In the article, the public service advertizing creation main basis is important three carries on the creation: (1) the creativity has the form novel (2) the creativity to have in the image being clear about. (3) the creativity must have the time and the national characteristic.The public service advertizing value realization most important premise is the thought is positive upward, must reflect in social populace universal existence question, can receive the populace positive welcome. The public service advertizing must with the media full union, choose the most suitable media form according to the different media characteristic, divides the person, divides the place to carry on the dissemination, adds ambassador the public service advertizing the coverage, is advantageous to enlarges the dissemination dynamics, contacts a more widespread crowd, thus the enhancement public service advertizing propaganda, and changes people's thought. As a result of at present, our country public service advertising start quite is late, therefore, has very many deficiency in the manufacture propaganda. Through at present to the public service advertizing analysis, the public service advertizing has the broad prospects for development.In the research, the present paper has mainly selected the consult literature material method, to the public service advertising history ,the social function carries on understood and inquired into, builds the good foundation for the public service advertizing creation, enables the public service advertizing the value to be able the greatest degree realization.This article important research content: The public service advertizing took in the advertisement a major part, the public service advertizing value has the very big excavation potential. Based on the people the huge economic value value which brings to the commercial advertizing, we cannot neglect the public service advertizing the value huge potential. The article through to the public service advertizing historical analysis, pointed out its value is big, and how carry on the analysis and the research to can better realization its value.