Casino attributes affecting Las Vegas locals market slot players

Las Vegas residents have a wide variety of options of where to gamble. Accordingly, reasons for selecting a particular casino varies from convenient location to the leisure package that casinos provide. The Las Vegas locals market features different characteristics from the tourists market. It caters to the people who live and work in the area and has strong repeat customers. With a high gaming propensity the game played most often among the residents who gambled at least occasionally was slot machines and video poker (LVCVA, 2005). Given the size and repatronage of the local slot market, it is important to know which casino attributes affect the behavior variables of the local slot players. The purpose of this study is (1) to identify a parsimonious subset of casino attributes, and (2) to examine how these attributes are related to the behavior variables of the slot players. The results of this study may assist casino managers to understand and target local slot players more effectively by providing important casino attributes affecting the repatronage intentions and willingness to recommend of the local slot players.