How self-esteem and gender affect college student's non-essential spending (Connecticut)

This study examined how self-esteem and gender affect college student's non-essential spending practices. The researcher looked at the affects of self-esteem level, which was measured by the Tennessee Self Concept Scale, and gender in relation to the spending of the consumer; the investigator prepared this survey. This study was completed to better understand what is affecting consumer's spending at a college level. The researcher hypothesized that there will be a connection between self-esteem and non-essential spending while investigating gender effects. A sample of approximately 75 males and females were collected. The sample was obtained from classes at Southern Connecticut State University within the compliance of the professors. Data Analysis included the general linear model. This determined the differences between the groups and within the groups.