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'I am not a decorator': Florence Knoll, the Knoll Planning Unit, and the making of the modern office

Posted on:2006-10-29Degree:M.AType:Thesis
University:University of Delaware (Winterthur Program)Candidate:Tigerman, BobbyeFull Text:PDF
GTID:2452390005996528Subject:Design and Decorative Arts
Abstract/Summary:
The Knoll Planning Unit (1943--1965), the interior design service of Knoll Associates, was responsible for some of the most pioneering corporate interior designs of the postwar period. A brochure about the Planning Unit stated that it "grew out of a demand by private and architect-clients to provide interiors in which the concept embodied in the Knoll line of furniture and fabrics is carried to its logical conclusion: fusion of architectural space and its contents."; The Planning Unit was directed by the privileged and talented Florence Knoll. Planning Unit offices are distinguished by a humanized modernism which combined spare form with sumptuous textures and conspicuous color. The offices showcased the Knoll look, a recognizable combination of furniture, colors, and fabrics, which became the trademark of Knoll design. Through a combination of auspicious clients, astute promotion, and skilled staff, the Planning Unit turned this corporate humanized modernism into a ubiquitous reality.
Keywords/Search Tags:Planning unit, Florence knoll, Humanized modernism
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