| Investor relations is a function that integrates finance, communication, marketing and securities law to enable effective communication within the company and to analysts, investors and others within the financial community. Traditionally, investor relations and public relations functions worked separately from one another. But changing market conditions combined with investors' lack of confidence in the trustworthiness of corporate communications programs have suggested that investor relations and public relations functions should converge. The realization that intangibles---or non-financial factors---make up a significant portion of a company's market value, and greatly affect how investors and other audiences view that company. The opportunity for the convergence of investor relations and public relations has potential to support the suggestion that the company speak with one voice for unified corporate messaging that benefits both the financial audiences and the general public. |
