The Reputation Mode Construction Of Listed Companies Based On Investor Relations Stratagy

Investors Relation Managemen(tIRM)is trying to build up a preferential channel between listed companies and investors. This channel enables them to carry on good information communication so as to achieve the effectiveness of the capital market. In the domestic capital market, owing to the further reform of non-tradable shares, the culture of the shareholders becomes prosperous, and the interests of the shareholders are awaken. Meanwhile, IRM is getting more and more popular within the academic community.According to the analysis standard model of the strategic management, information economics, public relations, financial behavior, corporate governance and reputation management, based on the reconsideration of investors'decision, this paper focus on the systematic study about the IRM strategy for a company to win the reputation, concerning the realities of the domestic capital market as well as the inadequates of the present study. The specific tasks are as follows:1,Theoretically, IRM is defined as a competitive strategy. And according to that, estanblish a framework for analysis.Because of the competitive strategy, competition develops to a transcendent state, and this provides a theoretical basis for the listed companies to implement IRM strategy. Position IRM theory on the competitive strategy, and from the company's overall strategic point of view, be aware of the importance of the IRM. Moreover, provide a framework for analysis in order to give a new theoretical basis for the promotion of the company,2,Systemaically and deeply analyze the logic relationship between the estanblishment of the listed companies'reputation and IRM theory.Besides, under the condition of asymmetric information, explore the reasons why listed companies launch IRM strategy in addition to the multiple logic relationships of the estanblishment of the listed companies'reputation. The significance of IRM is not only reflected in its public-relations feature,what's more important, in the capital market,IRM possesses the " information producer " and "communication platform" functions. As a result, it can be an effective way to ease the adverse selection problem which is caused by the asymmetric information between investors and listed companies. However, only corporate reputation can eventually resolve the credibility of IR production information,and that is a very important mechanism which have an impact on the performance of the capital market.This paper presents the goal of IRM strategy and the closely related assumptions concerning the estanblishment of long-term reputation. Furthermore, give the assumptions a qualitative test.3,Constuct the reputation model of listed companies and the indicators system of IRM strategy.For listed companies, the major limition of IRM strategy lies in the study of the disclosure of company information and the organization structure. Based on the IRM strategy, by analyzing the form factors of reputation system, this paper selected and extracted both the key drivers and the value concepts which affect IRM strategic decision from the uncertain dynamic capital environment.And then according to IRM strategy, a reputation model of listed companies and a reputation-oriental index system are creatively constructed, for the purpose of providing practical reference for the listed companies.4,Though the companies'IRM approaches continuously emerge, at present, the evaluations of IRM strategy is almost blank.This papaer holds that the evaluation of the IRM strategy is significant, not only because it supports the decision-making, what is more, the evaluation itself should be a process in which the listed companies organize collective study, accumulate knowledge, launch stategic management activities on the basis of capital relationships and grow up day by day. From the perspective of satisfying these requirements, with the adoption of the fuzzy mathematics evaluation and the analytic network process,this paper is trying to show the growth of the organization during the process of implementing IRM and the collaborative strategic connotation of maximizing the companies'value more directly. All the past relevant evaluation approaches are improved, and the IRM reputation chain strategic model is on the process of testing and application analysis in an original way.