| Investor Relations Management (IRM) is an important function of corporate strategy, who plays an active role in transmiting strategy reliability to the public, improving corporate governance, keeping capital competitive advantages and solving information asymmetry.IRM has been experienced nearly60years’development in the mature capital markets, but it is still a new issue in China. With the speeding liberalization of capital market and the reform of Securities issue system, Chinese IRM is facing new competition and shocks, opportunities coexisting with challenges. In this context, how will public companies select their IR strategies? How to improve relations between shareholders and maintain shareholders’ satisfaction? How to create a good public image? How to gain the access to competitive advantages in capital markets? Those questions deserve serious consideration for public companies.This article will start with the background of development of IRM in Public company, intruduce basic tenets of the IRM through5W1H model, and review the measuring dimensions as well as evaluation criterion.Taking NF Corporation a public company listed in Shanghai Stock Exchange as an example,first of all, we’d like to make a brife introduction to the company and background of IR development in China,we will review IR development at NF Corporation, point out the open problems through discussion of typical events searching for the root of the problem, trying to take active measures for improvement. At the end of NF case,we suggest the company to take more positive IRM strategy, to re-build the harmonious system to make IR and Corporate Governance mutually promotive,to perfect internal control for smashing the barrier during internal information transfer. Making IR better to transfer corporate strategy to investors,to help the corporate stand out of the capital comptetion,and make better communication with the public so that the crporate will make the strategtic target come true. This article provides IRM study a typical case, hoping to inspire a strategic thinking about IRM for managers,we believe it also will be a meaningful reference for other public companies to promote their IRM. |
