| Society has become more dependent on technology for identification purposes because the intimacy of a simple face to face acknowledgment of a person's identity has become a thing of the past. The purpose of this study is to understand the factors that influence the intent to adopt biometric authentication in organizations using the theory of adoption and diffusion of innovations. Using external pressure, readiness and perceived benefits, the research model measures the level of contribution that these factors make to the adoption of biometric authentication in the credit union financial services. Within the three main factors, the sub-factors that contribute to the model are competitive pressure, consumer pressure, regulatory pressure, innovativeness, top management support, consumer readiness, financial resources, and perceived benefits. Based on the sub-factors, the results indicate that the intent to adopt is driven by competitiveness and finances and not by the perceived benefits within the credit union industry. |
