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Developing a prototype model and marketing plan for a new killer application - Enhanced mobile instant messaging

Posted on:2010-05-01Degree:M.SType:Thesis
University:State University of New York Institute of TechnologyCandidate:Thiyagarajan, BalasubramanianFull Text:PDF
GTID:2448390002972479Subject:Computer Science
Abstract/Summary:
Mobile instant messaging (Mobile IM) is likely to be the next big thing in mobile phone applications, which is expected to replace short messaging service (SMS) [2]. In this research project, I would like to propose the idea of bringing the GPS (Global Positioning System) location finding service and the Mobile Instant messenger together. Through this idea, I will also build a prototype Graphical User interface (GUI) and create a market plan of a potential new service using the input gained by interviewing relevant focus groups. Thus the service will satisfy customers who buy service for commodity and technology.
Keywords/Search Tags:Mobile, Instant, Service
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