Social media best practices for communication professionals through the lens of the fashion industry

Social media has already impacted the way people communicate and it promises to also affect the professional landscape of communications across all industries. The following is a comprehensive analysis of social media in the fashion industry, including remarks on social media's role in integrated marketing communications. It concludes with a list of 12 moldable Generally Accepted Practices that can be used by public relations and communication professionals in most divisions. These 12 guiding principles are meant to challenge communicators and organizations to think before taking social media projects online.