| The increased use of social media has altered the way individuals work, play, and communicate. Additionally, the increasingly complex work of organizations means that collaboration is critical for organizational success. This study explored the intersection of these two phenomena and provides a foundation for future study of the impact of social media on virtual work. The study employed a quantitative survey methodology to explore the relationship of social media use to user perception of virtual collaboration and behavioral intention toward virtual collaboration. Based on the expanded unified theory of acceptance and use of technology (UTAUT2), this quantitative survey study explored the relationship between social media use, perception of virtual collaboration, and user intention to engage in virtual collaboration by examining the perceptions of virtual collaboration held by adult business professionals in the United States. SurveyMonkey was employed to administer an online survey modified from V. Venkatesh, Thong, and Xu's 2012 survey items. This study identified new correlations between social media use, user perception of virtual collaboration, and user behavioral intention toward virtual collaboration. It also revealed that a relationship exists between the consumer technology of social media and the organizational technology of virtual collaboration. The results of this study suggest that organizations should be aware of the relationship between social media use and virtual collaboration so organizations may leverage user behavior with respect to both technologies. |
