| Threat perception related to environmental issues such as air pollution may be a determinant of pro-environmental behaviors. Among the potential threats of air pollution, include the perceived impacts on the psychological, social, and economic wellbeing of a community. Because of rapid increases in population growth, urbanization, and the mountainous landscapes, the American West is extremely susceptible to the adverse impacts of air pollution.;A secondary data analysis was conducted using data from the Air Quality Perception Survey conducted in Cache County, Utah. The survey focused on the public perception of air pollution in Cache County and perceived impact on personal and community life. From a sample of 289 returned surveys, the data were examined to determine the possible link between threat perception and the decision to engage in specific pro-environmental and avoidance behaviors. The analysis found that threat perception predicted some pro-environmental and avoidance behaviors. |
