Research On Cost Management Optimization Of Real Estate Project In Country Garden Of Phoenix City,Nanjing

After more than 20 years of continuous development and change,China's real estate industry has entered a stage of rapid development.Soaring house prices have stimulated the development of the real estate industry,making the development of China's real estate industry present a mixed situation,which is not conducive to the sustainable development of China's real estate industry.In order to guide the real estate industry to develop in a healthy direction,the state and relevant departments have adopted guiding policies for the real estate industry to achieve effective macro adjustment of the real estate industry.The operating profit of real estate enterprises is mainly affected by two factors: sales revenue and cost.Due to the influence of the national macro-control policies,the original rapidly rising sales revenue of the real estate industry has been unable to maintain the state of continuous growth.Therefore,strengthening the scientific and effective control of the cost of real estate enterprises has become the main measure to expand the operating profit of real estate enterprises One of.In order to effectively improve the core competitive soft power of real estate enterprises,so as to occupy a leading market position in the real estate industry,the in-depth exploration of cost reduction measures has become one of the hot issues in the current real estate industry.This paper first introduces the overall research background and significance of this paper,on this basis,discusses the relevant theories of real estate project cost management,secondly,this paper takes Nanjing Phoenix Country Garden real estate project as the starting point of research,describes the basic situation of Nanjing Phoenix Country Garden real estate project,and the existing problems of Nanjing Phoenix Country Garden real estate project cost management In depth analysis,the best way is to take the Nanjing Phoenix Country Garden real estate project as an example and combine the existing problems to put forward the optimization strategy of cost management,hoping to provide new reference ideas for the cost management of China's real estate enterprises,and then promote the sustainable development of China's real estate industry,so as to ensure the rapid and stable development of China's national economy.