Research On Financing Strategy Of Binjiang Group From The Perspective Of Life Cycle

Since the gradual opening of the commercial housing market in the1980 s,under the wave of reform and opening up,the development of China’s real estate industry has made rapid progress,and has become an indispensable important role in today’s social and economic system.With the continuous optimization of China’s economic structure,the price of real estate is also rising,especially in the developed regions represented by Beijing,Shanghai,Guangzhou and Shenzhen.The high price of housing makes the people feel miserable.In order to alleviate this phenomenon and effectively control the amount and growth rate of the real estate market,the central government has repeatedly issued relevant issues for enterprises in the industry The development has put forward many restrictions and constraints,among which,the relevant policies on financing are particularly significant.Under the situation of gradually saturated market environment,how to effectively carry out financing activities and effectively ensure the stability of enterprise capital chain has become an important problem that real estate groups must face.Based on the perspective of life cycle,this paper studies the financing strategies of Hangzhou Binjiang Real Estate Group Co.,Ltd.in the start-up,growth and maturity stages of China’s top 500 private enterprises,top 50 real estate enterprises,and the Yangtze River Delta real estate leading enterprise,and analyzes the advantages and disadvantages of the strategies,hoping to provide reference for the development of financing strategies for China’s real estate enterprises.This paper finds that in the initial stage of Binjiang group,facing the financial crisis at that time,its excellent market operation ability enables it to maintain the market control ability of the industry,so that it still has no collapse phenomenon in the most difficult period,especially the high stock return rate at the initial stage of listing,which enables the enterprise toeffectively alleviate the shortage of funds at the initial stage;in the growth period,Binjiang group has the ability to effectively alleviate the shortage of funds Through the financing of stock market and other stock exchanges,the group has successfully attracted the financing cooperation of a large number of financial enterprises,which has brought a huge amount of financing funds to the enterprises,which has brought strong capital links for the rapid growth of enterprises;in the mature period,Binjiang group has implemented a diversified financing mode,making the current financial leverage of the enterprise at the average value of the industry,making its debt repayment The ability has been greatly relieved.At the same time,this paper also found that Binjiang group has some problems,such as the insufficient proportion of endogenous financing,the high proportion of medium and short-term bank loan projects,the lack of development system based on local policies,and the insufficient use of new models such as operating property.Based on the above analysis,this paper suggests that Binjiang group can optimize the proportion of internal financing,integrate and apply new financing mode according to local conditions,and further measure some long-term financing projects.Based on the above analysis,the research process of this paper can fully show the advantages and disadvantages of Binjiang group’s financing strategy in each stage,which has high reference value for China’s listed real estate enterprises.Through the choice of financing strategies in different periods,it can clearly reflect the problems that real estate enterprises may face in different development stages In the actual operation process,we can timely adjust and optimize the financing mode.