A Study On Financing Problems Of DJ Real Estate Company

With the economic globalization and domestic market getting gradually open, competition among enterprises is getting fierce, thus the choice of reasonable financing way, meeting demands of enterprise funds, reducing the cost of capital and funding risk become the decisive factor of the healthy development and well running of company. Real estate enterprises have the typical characteristics of high risk, high investment and high return, which need sufficient capital support, so financing is very important for their business running. From the current situation, the real estate enterprises of our country have lots of problems with financing, and they need to be solved and perfected.This paper adopts the method of case study, which regards DJ real estate group as the research object, and emphatically discusses the issues of financing about the company. DJ real estate group has sufficient reserves, which the signed sales area and contract volume increase fast, so as the industry status. Also, its business constantly improves, and gains support in all aspects from the parent company DJ group, therefore it faces with good opportunities for development. However, DJ real estate group exists many problems in financing, for example: the large debt scale; the highasset-liability ratio; the single financing modality; the strong dependence on financing source; the large financing cost and the lack of endogenous financing. They will become the greatest threat to the development of the company’s strategic objectives, which is “leading in China, well-known in the world”. Therefore the problems need to be solved immediately. DJ real estate group can be fully consider the internal factors and external environment under the premise of strengthening the enterprise financing management, Reduce debt scale, adjust the capital structure; Expand financing channels, financing mode diversification; Expand the endogenous financing, etc., to solve enterprise financing problems, improveenterprise financing present situation.