| With the development of Internet technology,online transactions are booming.At first,the third-party payment platform is just an online payment tool,and then it rapidly enriches the product types,and develops to provide a series of Internet financial products,such as consumer credit,investment and financing,etc.the third-party payment has also become one of the fastest-growing industries in the past decade.Due to the huge platform advantages of the third-party payment,such as convenient operation,extremely wide customer audience and high customer stickiness,high interest rate of financial products in the early stage of development,rapid platform popularization,the third-party payment experienced explosive growth,which brought a huge blow to the traditional financial industry.There are many third-party payment products similar to banking business.In addition,the high coverage of online payment in China,the monopoly position of banks no longer exists.As an important member of the banking industry in China,rural commercial banks have been greatly affected.The third party payment platform launched online payment settlement,along with borrowed money and personal micro loan products similar to the traditional banking business,forming a competitive relationship,which has impacted the asset business,debt business and intermediary business of the agricultural business bank.People are accustomed to using Alipay to enter the network transaction payment,use the balance treasure to facilitate money management,and spend petty loan to borrow daily small loans.It encroaches on the profits of traditional banking business.As a small and medium-sized bank,there is a gap between the agricultural commercial bank and the large state-owned bank.Agricultural commercial banks are mainly limited to urban operation,few trans regional operation,small scale,few talents in the system,and insufficient products;the former profit-making way of agricultural commercial banks is to rely on interest margin,and the current third-party payment has occupied the loan market;in addition,many agricultural commercial banks are restructured from rural credit cooperatives,with inherent residual problems such as management problems and structural problems to be solved.In this context,how to deal with the challenges brought by the third-party payment and actively expand business is very important.Taking six listed rural commercial banks in Jiangsu Province as an example,this paper describes the basic situation of Jiangsu Agricultural commercial bank,and expounds that when the profitability of agricultural commercial bank is affected by the third-party payment encroaching on the original market,and specifically combines the 2012-2019 annual report data of six listed rural commercial banks in Jiangsu Province,collects performance indicators of agricultural commercial bank,such as asset liquidity,yield,non-performing loan rate,deposit Loanchanges and so on,then compare the corresponding transaction scale,market share and other data of the third-party payment platform to analyze,explore the positive and negative impact of the third-party payment platform on rural commercial banks in Jiangsu Province,and further study the impact of the third-party payment on the performance of rural commercial banks.Finally,the paper puts forward feasible suggestions for the challenges brought by the third-party payment,which plays a positive role in improving the performance of rural commercial banks. |
