Construction Of G Company's Brokerage Business Training System

The securities brokerage,also known as the deputy trading of securities,refers to the business of securities companies accepting clients' entrustment to buy and sell securities on their behalf.With the gradual opening of China's financial market,the brokerage business,as the backbone of China's securities industry,is facing quite intense competitive pressure.Simple transaction channel can no longer meet the needs of customers.They have higher requirements for professional investment and financial advice and for asset allocation services.Therefore,to maintain competitiveness of their brokerage business in fierce competition,the securities companies must replace the homogeneous services and marketing abilities by differentiated ones to improve customer satisfaction,so as to keep and even expand the market share.And the human resource should have played a crucially important role in this process.However,influenced by the industry dividends for a long time,securities companies have paid little attention to training for employees in brokerage business.Except for some large securities companies that have established their own comprehensive training systems or even corporate universities,the training in most small and medium securities companies is far from being systematic.Therefore,this thesis takes G company's brokerage business system as the research object and tries to build a training system for it.Firstly,literature method is adopted in this thesis to summarize the existing research achievements of scholars both at home and abroad.Then,combined with the analysis of relationship between corporate employee training and strategic management,and the comparative analysis between traditional training model and strategy-oriented one,it can be found that the needs of corporate strategy implementation can be best served by the strategy-oriented training system.And next,based on the scholars' thoughts on constructing strategy-oriented training system,guided by the G company's brokerage strategy,and combining the status of both current human resources and training in brokerage system,this thesis sorts out the problems and shortcomings of current training in brokerage business.And also,it puts forward an idea for constructing a training system suitable for G company oriented by its brokerage business strategy: firstly systematically comb the construction process of G company's brokerage training from the aspects of training demand analysis,training plan design,training program implementation,and training effect evaluation and based on the strategy-oriented training cycle model,;then find out the key positions in G company's brokerage business and sort out their training focus both by interview and by drawing lessons from the Goldstein model,the Dreyfus skill acquisition model,the 70-20-10 learning rule,Donald L Kirkpatrick' Evaluation Model,and other tools,so that a more scientific training system for brokerage business strategy can be established,from which employees can comprehensively improve their overall quality and the company can also grow together with them,thus achieving a win-win result to provide strong support for realizing its strategic positioning of differentiated value-added service provider in fierce market competition.The training system for G company's brokerage business constructed by the idea mentioned above is expected to provide effective support for future development of G Company's brokerage business and to serve as a reference for other small and medium-sized securities companies to build training systems.