Research On Optimal Purchasing Strategy Of Productive Materials Base On Category Management In Enterprise Group A

With the rapid growth of China's market economy in the past few years,as well as the deepening of structural adjustment,the competition between enterprises is becoming more and more intense.As an effective means of supply chain resource integration-Procurement management,more and more attention by the enterprises.In particular,large manufacturing groups want to stand out in the global competition,it is necessary to occupy a leading position in the procurement cost.Based on the existing economic environment how to scientific procurement management of production materials and choose what kind of procurement strategy,is an important topic of enterprise procurement management and practice.Most enterprises make purchasing strategies according to their development strategies,and the future of the industry,the cost of effective target rules,to achieve in the business management process "to minimize costs,maximize revenue" of the ultimate goal,to help themselves achieve lean management.On the basis of reading a lot of literature on category management and centralized purchasing management,this thesis is to optimize the purchasing strategy of Group A,a heavy industry giant,from the perspective of differentiated purchasing strategy.Firstly,through interview and data collection,the current purchasing management of Group A is introduced and the problems are analyzed.The analysis reveals that the root cause of these problems base on the decentralized purchasing mode and the lack of effective management classification of purchasing needs.Secondly,this paper creates a centralized procurement management model by analyzing the actual procurement data of the surveyed enterprises,including building centralized procurement organizational structure,procurement operation business process and centralized procurement implementation mode;on this basis,the traditional ABC material analysis method is used to focus on the key categories and effectively identify the highly feasible centralized procurement management categories;through the Kraljic model and the chessboard game procurement method,the traditional ABC material analysis method is used to focus on the key categories and effectively identify the highly feasible centralized procurement management categories;through the Kraljic model and the chessboard game procurement method,the traditional ABC material analysis method is used to focus on the key categories and effectively identify the highly feasible centralized procurement management categories;through the Kraljic model and the chessboard game procurement method,the traditional ABC material analysis method is used to focus on the key categories and effectively identify the highly feasible centralized procurement management categories.The research tool is used to classify and position the centralized purchasing management categories and match the corresponding purchasing strategy.Finally,the implementation plan and safeguards are proposed for Group A to optimize the purchasing strategy.The research results of this paper are of reference to the optimization of Group A's purchasing management,and are expected to inspire other manufacturing groups in their search for centralized purchasing management and purchasing strategy optimization.