T Freight Forwarding Company Development Strategy Research Under The Background Of Sino-America Trade Frictions

With the continuous and rapid development of China's economy in recent years,the situation of China's foreign trade import and export has greatly improved.In this context,established in Los Angeles,T freight forwarding company chose the right time to extend business to China,and set up a branch in Dalian.The company is engaged in the international freight forwarding business,with the Trans-Pacific routing freight forwarding services as the main project.Before the Sino-USA trade frictions starting from Year 2018,China had become the largest trading partner and export market of the United States and the largest source of exports and imports.At the same time,the United States is also China's largest trading partner and export market and the fourth largest source of imports.It is obvious that the two sides are each other's heavyweight trading partner.In early March 2018,the United States announced that it would impose tariffs on $50 billion of Chinese goods after imposing import tariffs of 10 percent on aluminum and 25 percent on steel imported from China,marking the beginning of the full range of trade frictions between China and the United States.By January 2020,China and the United States had signed the first phase of the economic and trade agreement.T Freight Forwarding Company's development strategy is facing great challenges,but at the same time,it also brings some opportunities.This article takes T freight forwarding company as the research object.First,it comprehensively analyzes the internal environment of T freight forwarding company,then analyzes the external environment of T freight forwarding company with the methodology of PEST and the Michael Porter's five forces model,then summarizes T freight forwarding company's internal advantages and disadvantages as well as the current opportunities and threats that T freight forwarding company is facing,of which the internal advantages are high brand recognition,close cooperation with carriers,close agent network layout and network&information technology resources,etc.In the meantime,the disadvantages are the small scale of the enterprise and the imperfect training of the company and so on.Then in combination with the various impacts of the Sino-US trade friction incident on T freight forwarding company,comprehensively utilize SWOT analytical methods to formulate an appropriate development strategy for T freight forwarding company,namely ST strategy.For TP market,capitalize on its own advantages to adopt the differentiation strategy so as to improve service quality while increasing profit margins.And for Non-TP market,adopt Alliance Strategy and Product Diversification Strategy so as to expand the agency network of T freight forwarding company and develop more and more air freight and rail freight services to expand business scope.Lastly,measures of safeguard are put forward for the implementation of T freight forwarding company's development strategy.Through this context,I hope to provide a reference for the managers of T freight forwarding company,and more hopefully to inspire those enterprises which are similar to T freight forwarding company.