Research On Project Operation And Management System Of Rreal Estate Enterprises

With the continuous implementation of macro-control policies by the state,the competition among the real estate industry in China is also deepening.The extensive operation route of Housing enterprises which rely on land reserve to obtain value-added income is gradually replaced by the high turnover level and rolling development model.As a typical project-oriented industry,real estate enterprises can operate multiple projects in different cities and development cycles at the same time.Now they have been used to evaluate the management level of the rapidly expanding real estate companies.The level of operation and management of multi-project will directly affect the management ability of real estate enterprises,and will also have a direct impact on the future development of enterprises.By optimizing the structure of multi-project management,the company can choose the right way of operation management under the management and control mode at all stages of development.The implementation of multi-project operation management system has become the basic skills that every enterprise must experience in the high-speed development stage.Under this background,the continuous improvement will inevitably require the project management work carried out by real estate companies to develop towards a high level.At present,China's first-line real estate market is approaching saturation.Real estate companies need to meet their own development requirements through cross-regional operation and multi-project operation and management.The operation and management of multi-type real estate projects contains various complex contents.Among them,how to keep pace with the market changes and how to change the operation and management strategies in a more formal way has become an important problem in the current development of real estate companies.Real estate companies need to have the ability to manage different projects at the same time to ensure the normal operation of different project management.This paper establishes a multi-project operation management system based on the basic theory of multi-project management and the organizational structure and form of multi-project operation management.It pays attention to the combination of theory and practice in the application of multi-project operation management and takes the enterprise development strategy as the starting point.With performance appraisal as the driving force,it is measurable and achievable to clarify the responsibilities of multi-project plan management,so that enterprises can improve their operation level on the basis of the above,and provide a positive reference for future project plan management by real estate companies.