Research On Optimization Of Pinduoduo Company’s Business Strategy Based On Niche Promotion

With the great development of Internet industry,the competition of e-commerce market is becoming more and more fierce.How to accurately find their own competitive advantage,how to stand out in the fierce competition,e-commerce enterprises are facing an increasingly urgent problem.Pinduoduo is a 5-year-old e-commerce company,but only in the three-year-old listed and jumped into the top three e-commerce industry legend.However,in the increasingly fierce market competition environment,pinduoduo companies also feel great competitive pressure and threat.How to make the suitable enterprise development strategy according to the enterprise’s own situation and the industry condition has become an important question that pinduoduo company has to consider carefully.Firstly,this paper introduces the background of the topic and summarizes the literatures about enterprise niche at home and abroad,and then uses PEST model and porter’s five-force model to analyze the external environment of Pinduoduo Company Then the paper analyzes the status quo and problems of Pinduoduo by using commercial canvas tool and compares it with other e-commerce companies.Because this paper is based on the Niche Perspective of Pinduoduo Enterprise Management Strategy Optimization Research,therefore,after studying the business model of Pinduoduo,the paper further analyzes the niche of Pinduoduo enterprises and the overlap degree with other enterprises in the ecology.After putting forward the question,based on the four-factor model of the Enterprise Niche,the paper designs the strategy of optimizing the management of Pinduoduo Company to help Pinduoduo company to improve the Enterprise Niche and the overlapping degree of Niche,to finally achieve its long-term development of strategic objectives.Finally,put forward the concrete optimization strategy plan implementation rule and the implementation safeguard.