Research On Financial Risk Early Warning Of W Company

With the completion of building a well-off society in an all-round way and the end of the 13 th five year plan,the trend of consumption upgrading in China will continue to strengthen.In 2020,the total amount of social consumer goods will reach 44.4 trillion yuan,with an average annual growth rate of 15%.The overall consumption volume of the food and beverage industry will also grow steadily.Due to the low entry threshold of food manufacturing industry,many emerging companies rely on e-commerce platform to join and seize market share,which makes the industry competition more and more fierce.At present,the main risks faced by Chinese enterprises include market risk,operation risk and financial risk,among which financial risk is undoubtedly in a more important position.The establishment of enterprise financial risk early warning system is to better prevent the occurrence of risk and reduce the irreparable loss as far as possible.If we want to be invincible in the market competition,we should establish an effective financial risk early warning system for the company,take corresponding measures to deal with the potential or existing financial risk in time,and prevent the further spread of financial crisis Financial crisis.W company is a listed company in the food and beverage industry.It has been in the leading position in the industry.However,with the development of e-commerce platform and the change of people's diet concept,the business situation of W company has been greatly impacted in recent years.Therefore,this paper takes W company as the research object,analyzes its financial situation,and constructs a set of financial risk early warning system according to its financial status.This paper is composed of six parts.Firstly,it combs and summarizes the research status of financial risk and financial risk early warning system at home and abroad.Then,the related concepts and theoretical basis are introduced.Secondly,the financial situation of W company is analyzed.In the past five years,the company's financial ability,profitability and growth are analyzed.The financial risk early warning of W company is calculated.This paper selects the financial early warning indicators by entropy method,establishes the financial risk early warning index system from the four aspects of profitability,operation ability,debt paying ability and growth ability,and then uses the improved efficiency coefficient method to calculate the company's risk early warning status in detail based on the "enterprise performance evaluation standard value" issued by SASAC.After the data of W company from 2015 to 2018 are brought into the model,the validity analysis is carried out,and the rationality of the financial risk early warning value is verified according to the actual operation situation of the year.Then the model is applied to the financial risk early warning of W company.Finally,the financial risk of W company is analyzed and corresponding risk countermeasures are proposed.