Research On Digital Marketing Strategies For QY Company

China’s Internet economy is developing rapidly,the development of information technology is far beyond our imagination,and digital technology is driving the industry to transform and upgrade.In the past,we needed to invent or create a technology or product before people’s lifestyles slowly changed.Today’s endless stream of new technologies challenges each of us,and consumers always accept change first.Companies must keep up with the times to stay ahead.If the era of e-commerce is based on the digitization of goods,information and transactions,all elements of the economy and society in the digital age will be digitized,from personal information and life to corporate personnel,organizational structures and business processes,and even The digitalization of the operation and organization of a country is a digital revolution.In the past 20 years,the rise of digital media platforms has dramatically changed brand marketing,knowing customers,communicating with customers,and serving customers.For brand furniture manufacturers,this era is full of challenges.The digital marketing era has made all furniture sales brands stand on the same starting line.If first-line brands do not reform and innovate and seize opportunities,they will most likely lose their advantages and fall into the altar in the future.And some faster-changing companies may get the opportunity of rapid growth performance and become the new star of the future.Digital marketing has become an increasingly important strategy that companies must do,and this is the foothold of this article.This article takes QY company as an example,based on marketing theories such as 4P,4C,and4 R,and the marketing analysis framework of STP and CRM.It uses the timeline analysis method to tease out the development of the furniture industry.It studies industry reports and a large number of second-hand statistics and data Industrial development,using Porter’s five-force model to analyze industry competition,combined with the company’s own marketing status and basic conditions,put forward digital marketing strategies combining traditional marketing methods and digital technology.Due to the complex organizational structure of QY Company,with tens of thousands of employees across the country,numerous subordinate dealers and branch offices,there are large differences in various regions across the country.The author cannot accurately analyze the internal situation of the enterprise only through the information provided by limited internal staff.The proposed marketing implementation plan may not apply to all regions of the country.Through the research in this article,we can still draw the following basic conclusions:The alliance marketing competition in the home building materials industry will be extremely fierce.The real estate industry,which is the most upstream of the household building materials industry chain,has begun to join the competition,which has a great impact on the entire household industry chain structure.Housing developers are expected to become the core enterprises in the household industry chain.Mid-and small-scale material suppliers must keep warm.The marketing plan implemented by an enterprise should be a combination of traditional marketing and digital marketing,and the two will coexist for a long time.For industries with complex delivery processes,multiple links,and low satisfaction,they need to rethink the feasibility of online-offline integration strategies.Digital marketing strategies vary from industry to industry and there are no standard routines that can be replicated.The connection between consumers and furniture companies is getting weaker and weaker.How to make the relationship between customers and enterprises from weak to strong is a major issue for companies to think about.