Research On The Tourism Market Development Of Chengde Summer Resort

Chengde is one of the famous historical and cultural cities in China,with profound historical and cultural deposits and rich tourism resources.Chengde,as the second political center of the manchu dynasty,has its advantages in top-level design,while the summer resort,as a royal garden,highlights its political authority and has great value in tourism and cultural development.The 19 th national congress of the communist party of China(CPC)made a strategic plan to promote green development and build a beautiful China.The summer resort seized the opportunity of the development of The Times,and built cultural tourism resources that are in harmony with nature to help build a beautiful China.Therefore,in line with the trend of economic development,the tourism market of chengde summer resort is continuously studied,and a new path for the development of chengde tourism resources is explored to build the summer resort into an international famous tourist attraction.As the summer office of the emperors of the qing dynasty,the summer resort is the temporary focus of government affairs.Its garden architecture,religion,ethnology and history are of great value.With the development trend of integration of Beijing,tianjin and hebei,the influence of its cultural value can be extended to the whole country.Through the analysis of the tourism resources of the summer resort,this paper clarifies its own development advantages and disadvantages,and through the questionnaire to understand the domestic and foreign tourists to the summer resort tourism experience and demand.With the PEST analysis method,this paper explores the influence of politics,economy,society and technology on the tourism market development of summer resort,and discusses the product,price,promotion and channel strategy of the tourism resources development of summer resort.Some development Suggestions are put forward: stabilize the policy support strength,consolidate the summer resort infrastructure construction.Intensify publicity efforts to shape the overall tourism image of the summer resort.We should stick to the bottom line of social reputation and attach equal importance to the development and protection of tourismresources.This paper is expected to provide some references for the development of summer resort tourism market and help the sustainable development of its tourism marketThe development of tourism resources of the summer resort is not a temporary achievement,so it is necessary to continuously strengthen the construction of tourism supporting infrastructure,integrate tourism resources of the resort,rationally plan the layout of scenic spots,and standardize tourism service behavior to improve the quality of tourism service.In the period of competitive development of the national tourism market,the summer resort should adhere to the profound historical and cultural resources,adhere to the international vision and pattern,adhere to the principle of equal emphasis on the development and protection of tourism resources,and realize the sustainable development of the tourism market of the resort.