| Real estate project management is an important branch of management theory,and with the rapid development of real estate project construction,it has also received more and more attention from scholars and project managers.In the current complex competition environment,how real estate project construction enterprises can effectively improve their own project management level and enhance their market competitiveness has become an important issue facing corporate managers.In the past,real estate project construction companies mostly adopted extensive management,which not only failed to meet the strategic requirements of enterprises to reduce production costs and increase production efficiency,but also failed to adapt to the current society’s competitiveness requirements for construction enterprises.In order to expand the production capacity of real estate projects and improve the living space in the real estate market,real estate project construction enterprises must first improve their own project management level.Based on earned value analysis,this article studies the cost control of real estate project development,dynamically analyzes the overall project cost situation,provides accurate cost information to the enterprise in time,and provides support for the enterprise to implement refined cost management.At the same time,the overall objectives,ideas,and strategies of project cost control for real estate companies will be clear.Improve enterprise cost management decision-making and cost control capabilities,minimize waste,thereby saving corporate and social resources,effectively controlling project costs,increasing profits,and maintaining industry advantages.The main results are as follows:First,the first phase of Project F adopted traditional cost management and control methods.The results were not satisfactory.The profit of the project was seriously damaged.The construction and management costs in the middle of the project construction have accounted for 73% of the total budget.Both the costs and costs have become serious.Overspending.Secondly,after the application of the earned value method to the second phase of the F project,the project’s cost control,progress control,and performance indicators have significantly improved,greatly improving the economic benefits of the project,and effectively demonstrating the effectiveness of the earned value method.Thirdly,based on engineering examples,this article further summarizes the application process of earned value method and the monitoring blind spots in the implementation process,and looks forward to future research directions.Earned value method is used in many real estate projects,but in many cases it is only used in the ex-post cost analysis of the project,which makes the effectiveness of earned value method greatly reduced.In this study,the earned value method is applied to the cost control of the whole construction stage,which makes the cost control and the schedule control start at the same time,find the problem and correct the deviation in time,and take the scientific measures to correct the deviation.It provides a new way of cost control for the construction enterprises of real estate projects,which is helpful to the perfection of the theory system of earned value method,the effective cost control of construction projects,and the promotion of project income. |