Research On Current Situation And Countermeasure Of Forsythia Suspensa Industry In Wu'an City

As a traditional Chinese medicine,forsythia has been widely used.It has been paid more and more attention because of its strong resistance,remarkable curative effect and little side effect.As one of the most important genuine medicinal materials in Wu'an city,Forsythia suspense industry is developing rapidly.But in the development process of the forsythia industry in Wu'an city,there are some problems to be solved in the aspects of management,harvesting and processing,market circulation and so on.Through the methods of literature analysis,field investigation,statistical analysis,induction and summary,this paper investigates the production,processing,marketing and production and operation mode of Forsythia suspense in Wu'an city,understands the current situation of Forsythia suspense industry,analyzes the restrictive factors of the development of Forsythia suspense industry in Wu'an city,and puts forward the development countermeasures and suggestions of Forsythia suspense industry.The details are as follows:According to the field survey of the production base and primary processing enterprises of traditional Chinese medicine in Wu'an city,the production area of Forsythia suspense is increasing year by year,mainly distributed in the western mountainous area,which is wild Forsythia suspense forest and planted forest.At the same time,the basic situation,business model,cultivation management,preliminary processing of Forsythia suspense,professional technical training,sales channels and other aspects of the main production and operation entities(medicine base,farmers)were summarized,and the main factors restricting the development of Forsythia suspense industry in Wu'an were analyzed in depth: first,the main influencing factors of Forsythia suspense production link were unclear germplasm source of Forsythia suspense,and wild Forsythia suspense needs to be mentioned Pure rejuvenation,slow update of production management technology,low level of production standardization and standardization;2.The main factors in the processing and marketing of Forsythia suspense are the small scale of processing enterprises,insufficient deep processing,low added value of products,insufficient competitiveness,traditional business philosophy,single sales channels,and poor information circulation;3.The traditional production and management mode,and the industrial level need to be improved.According to the location advantage and production practice of Wu'an,the countermeasures and suggestions are put forward from the production and management,cultivation management,processing and marketing of Forsythia suspense.That is to say,in the production link,it is mainly to cultivate high-quality and high-yield varieties of Forsythia suspensa,establish seed and seedling breeding system,carry out standardized planting,and implement brand cultivation strategy;in the processing and circulation link,it is important to cultivate leading enterprises,improve processing technology level,strengthen the deep processing and comprehensive development of traditional Chinese medicine,improve market competitiveness,and improve the county-level platform of quality traceability system of traditional Chinese medicine,Accelerate the construction of market information,strengthen the supervision and management of the quality of traditional Chinese medicine,and innovate the production and operation mode of "base co construction and sharing",so as to promote the healthy and stable development of the forsythia industry in Wu'an city.