A Study On The Development Of Festival Tourism In Heilongjiang

Heilongjiang is a major tourism province in China.It promotes the development and utilization of various resources through holding festival tourism activities,promotes the rapid development of regional economy,and strengthens China's influence in the international tourism market,at present,the Heilongjiang festival tourism still has the broad development space,therefore,through this article to Heilongjiang festival tourism research is advantageous in promoting the local tourism development.This paper focuses on Heilongjiang as the research object,and makes a comprehensive and in-depth study on the actual situation and existing problems of its festival tourism development.In order to ensure the scientificity and accuracy of the research results,this paper introduces two research methods,literature analysis method and interview method,in order to provide reference and reference for the development of festival tourism activities in other regions of China.The first chapter introduces the general situation of tourism development in Heilongjiang,including the general situation of tourism resources,the development of tourism economy and the scale of tourism industry The development of Heilongjiang festival tourism in recent years: Introducing the time and space distribution of Heilongjiang festival tourism;by sorting through the existing festival tourism activities in Heilongjiang,the author comes to the conclusion that the following contents include ice and snow culture,music culture,minority culture,chinese-western integration and development culture.Secondly,through on-the-spot investigation,we interview tourists and practitioners in the tourism industry to understand and analyze the interviewees' demand for festival tourism.In terms of cultural connotation,the interviewees generally believe that culture is important for the development of festival tourism,through the festival tourism activities,feel the local cultural atmosphere,experience,tourists are more and more favored to participate in strong,experience-based tourism activities.Publicity and promotion,the organizers should enrich the communication channels,so that more audience groups know festival tourism activities.Third,Heilongjiang festival tourism development analysis: The government's role in Heilongjiang festival tourism,Heilongjiang festival tourism cultural connotation,festival tourism activities publicitychannels,festival tourism participants to mobilize the enthusiasm of the problem analysis.Finally,through the development of Heilongjiang festival tourism problems,in policy support,cultural connotation,resource integration,promotion and publicity,participation experience,and other aspects of the development of Heilongjiang festival tourism to provide protection.First,to tap into the cultural connotation of Heilongjiang and create new tourism products for Heilongjiang festivals,such as the ice and snow music festival and the cultural festival of the educated youth;second,to integrate the advantages of regional resources and realize the coordinated development of regional tourism;third,the promotion of time marketing,strengthen the network media publicity;fourth,to optimize the government's role in coordinating and guiding the development of relevant industry support policies;fifth,to give full play to the festival atmosphere,enrich the festival tourism experience.