The Research On Folklore Festival Tourism In Weifang

With the rapid development of economy in the world today, the tourism industry has become the first big industry, It is the most attractive"sunrise industry"on the 21st century, It plays a pivotal position in the world industrial system. In the form of tourism competition is becoming increasingly violent, countries are to develop new tourism project. The holiday, religion, meetings and folk festival the comprehensive function travel back to the traditional tourism and entertainment tourism, folk festival tourism become front widely used one of the forms. In recent years, folk festival tourism has grown to become the top tourism; become to promote tourism development, improve the regional economy is an important means and visibility.Chinese historical cultural history, a profound culture, folk tourism resources are rich, festival variety, It has distinctive folk character, Significant regional differences folk, strong historical atmosphere and novel and unique form of domestic and foreign tourists, such a vast new gravity and allure, It has become the hotspot tourists traveled and one of first choice.Weifang has abundant tourism resources of the folk festival, Festival features diet, folk festival activities and folk art is the embodiment of the profundity of qilu culture, mainly in their launch colorful folk festival tourism activities, reflect the cultural characteristics to folk together, have stronger tourism attraction. For example, Weifang international festival Feng Zheng Hui, Yang port pictures. Weifang already have a economic and policy, tourism market, infrastructure, etc, the development of folk festival tourism the conditions, Meanwhile Weifang have the development of folk festival tourism, be helpful for economic, social, environmental and efficiency unification; For spreading city information, promote the image of the city and promote the development of urban economy, urban civilization, then promote the development of Weifang tourism economy.Meanwhile, Weifang folk festival tourism activities number, colorful contents, is gradually toward openness, durability, and the good do will keep the direction of development. But, Weifang area of folk festival tourism resource development still exists some problems. For example, folk festival tourism resources development depth insufficiently, lack of innovation and cultural connotation, culture is gradually disappearing and the true the professional quality of personnel engaged in tourism to ascend, etc. Of these problems in the area of Weifang, the development of folk festival tourism has been serious impact.This paper takes folk festival tourism related to its theoretical basis, the paper analyses the present situation and comb, The author respectively from the scientific management planning principles and comprehensive benefit principle, folk festival culture brand, publicity strategy aspects, puts forward some feasible Suggestions and development train of thought, The author hope to be able to Weifang area folk festival tourism resources exploitation and sustainable development to make a contribution.