Resaerch On The Development Of Guesthouse In Hushan Suichang County Based On The Tourist Experience

With the continuous development of China’s tourism market,the needs of tourists in the tourism process have also shown diversified development.Among them,B & B has become a new format in the development of the tourism industry in recent years.B& B generally combines the development of tourist attractions as an important hotel and hotel accommodation Added to meet the needs of tourists.However,there are certain differences between the homestay and hotel and guesthouse industries,such as self-employed,unique design and warm and convenient service.With the development of Internet technology combined with the development of the B & B industry,more and more scenic spots or cities are developing the B & B industry,but the fast-growing B &B industry needs to be further optimized and improved.As an important supplement to the hotel and guesthouse industry,it is also necessary for tourists.Provide a better perception experience,allowing tourists to have a higher experience after staying at the homestay.In particular,the current development of the homestay industry in China is rapid,but the development period is not long.It is necessary to further improve and improve the development quality of the homestay industry to achieve sustainable development of the homestay industry.This article takes Hushan B & B in Suichang County as a case study,and makes an in-depth study of its development status and problems.In the research,the literature research method,field investigation method and questionnaire survey method were used to conduct in-depth investigations on the status of local guesthouse development and tourists’ perceived satisfaction after check-in.The research is divided into six chapters.The first chapter also summarizes the background and significance of the research and development of the guesthouse industry,and summarizes the relevant theoretical achievements of scholars at home and abroad in the research of guesthouse development.The second chapter describes the tourist destinations.Life cycle theory,experience economy theory,consumer behavior theory and marketing 4P theory are used as the theoretical basis for the research;Chapter 3,in the study of the development of Hushan B & B in Suichang County,is based on its development scale,occupancy and operationAnalyze the current status of the current development of Hushan B & B in Suichang County;Chapter 4 analyzes the reasons for the problems in the development of Hushan B & B in Suichang County after a questionnaire survey of tourists,and analyzes its products,prices,convenience and promotion There are reasons for this;in Chapter 5,the overall strategy for the planning of the Hushan Bed and Breakfast Government in Suichang County,the coordination of the bed and breakfast organization,and the development of the bed and breakfast operator is put forward.From the product,price,convenience,and promotion,it puts forward countermeasures and recommendations.,Hushan B & B in Suichang County should strengthen service training for bed and breakfast operators and practitioners,and pay attention to hygiene and safety In terms of price,market surveys of tourists should be strengthened to form rich price consumption choices,the optimization of transportation facilities in terms of convenience,and the strength of promotional discounts in terms of promotion;Chapter 6,conclusions and prospects.The purpose of these studies is to provide reference and inspiration for the development of Hushan Guesthouse in Suichang County.