The Financial Strategy Studuy Of Greentown China's Transition To Light Asset Operation

For a long time,Chinese mainland's real estate development has been using the Hong Kong model,namely the traditional asset-heavy development model.In this model,enterprises first borrow money from Banks to buy land and build houses.In order to get the money back for later construction of the project,enterprises begin to pre-sell the buildings before they are built.However,with the adjustment of Chinese mainland's macro environment and policies,difficulties in financing loans,high land costs and other problems,the development of the Hong Kong model is beset with difficulties.Therefore,some real estate enterprises begin to implement asset-light operation mode,in order to make the best operation effect,enterprises must implement the financial strategy in line with it.By studying the financial strategy under the asset-light operation mode,this paper provides some positive Suggestions for China's real estate enterprises to implement the asset-light transformation,which is beneficial to the healthy development of China's real estate enterprises and has certain research value and practical significance.This paper mainly adopts literature research method,case analysis method and comparative analysis method to conduct research.On the basis of fully studying relevant academic literature and theories,it finally chooses greentown China,a large listed real estate enterprise,as the research object and analyzes its financial strategy of transforming asset-light operation.In light to the transformation of greentown China financial assets operation strategy study,this paper first analyzes the real estate enterprises under the mode of heavy assets the plight of the real estate enterprises to light the necessity of asset transformation,secondly sums up the real estate enterprise transformation of financial assets operation strategy research,mainly from the establishment of financial strategy and financial strategy analysis,the essay discusses two aspects,analysis summarized the greentown China implement again light asset operation mode of the business and financial strategy,and then analyze the greentown China financial strategy,mainly through compared with the financial indicators of vanke in recent years,the two methods and financial strategy matrix,Finally,based onthe above research,some Suggestions are put forward for China's real estate enterprises to transform the asset-light mode.In this paper,the research conclusions are:(1)the transformation of real estate asset light operation is very necessary,(2)from the point of financial strategy matrix,greentown transformation light assets operation to create the value for the enterprise,(3)from the Angle of financial strategy,greentown light there is a shortage of cash assets transformation,main business profit is low and accounts receivable turnover ratio is low.