Research On Communication Enterprises' Discourse Power Evaluation Based On Patent Analysis

In the context of the current era,enterprises have an important influence on the promotion of countries' discourse power.First,with the changes in the international competition landscape,it has become an inevitable demand for the development of a country to enhance its own international discourse power.The discourse power of enterprises is an important part of the discourse power of a country.Second,the popularity of the Internet has greatly enhanced the status of enterprises as a voice,and enterprises have become important players in international games.Third,the innovation of science and technology plays an important role in enhancing the comprehensive strength of the country,and enterprises are the key force of technological innovation.Therefore,it is of theoretical and practical significance to evaluate the discourse power of enterprises.This paper analyzes the connotation,composition and influencing fac tors of enterprise discourse power and constructs an enterprise discourse power evaluation index system based on patent analysis.This paper conducts empirical research based on the patent data of 32 communication enterprises,and uses the index system to evaluate the discourse power of communication enterprises.Finally,this paper validates and analyzes the evaluation results.This paper draws the following conclusions: enterprise discourse power consists of discourse subject,discourse content,discourse medium,discourse object and discourse effect,factors such as the enterprise's capital strength,human resources,quality of discourse content,quantity and quality of discourse media will affect the strength of enterprise discourse power.The evaluation model of enterprise discourse power constructed in this paper comprehensively considers the economic strength,technical strength and recent performance of the enterprise,and can better quantify the discourse power of communication enterprises,which has certain practical significance.Technology service providers and communication equipment manufacturers are leaders in the development of the communication industry.To enhance the discourse power of communication enterprises,an enterprise must focus on technology research and development and market accumulation.