A Study Of The Characteristics Of The Tide Trend

Trend,as a pluralistic art form,is a special field of fashion consumption.As a very important part of the field of fashion,the tide brand has formed the characteristics of outstanding design,uniqueness and symbolization in the process of development,and the new creative techniques such as digital art and regional cultural elements have been merged in the new period.This paper takes the Supreme,Bape and Stussy to domestic Madness and Clot as an example.From the concept of brand design,this paper expounds the relationship between the design and promotion of Chao brand through the research on the history,culture,product technology and means of promotion of the tide brand.In the era of rapid development of the Internet,the exchanges around the world are becoming more and more closely,we need to explore a more suitable for contemporary,pluralistic model of the development of tide cards.This article is divided into four chapters,the core content is mainly in the second and third chapters.The second chapter,combined with the background of the times,makes a series of sorting and summing up the development trend of the regional tide brands in the new era.The third chapter,on the basis of a longitudinal summary and induction of the history of the development of the tide brand,discusses the spiritual connotation,style,aesthetic interest and expression form of the tide brand in this period by a designer and fashion language researcher.By sorting out and studying the tide card,we can extract the brand idea and characteristics contained in it.At the same time,we can promote the development of traditional culture and brand culture by understanding the characteristics of Chao brand.