Research On Financial Strategy From The Perspective Of Value Chain

In the face of constant changes and upgrades in consumer demand,competition among enterprises is becoming increasingly complex.In order to develop in the market in a long-term and stable manner,professional management methods are not enough.They should also have strategic thinking.As a result,financial strategy is receiving increasing attention from corporate managers.With the progress of economic globalization,the goal of financial management has changed to maximize corporate value.Based on this,the study of financial strategy should also focus on the study of value and value activities,combining strategic management with value chain management.This paper uses the concept of value chain management to transform traditional financial strategies,and explores financial strategies that are in line with the needs of corporate strategic development and that help to cultivate and develop the core competitiveness of the enterprise.As a leader in the offline appliance retail industry,Suning proposed to transform to an Internet retailer in 2012.After several years of development,Suning has built a smart retail ecosystem with supply chain,channels,users and technology as its core.Leading smart retail enterprise.The successful development of Suning is inseparable from the value management and the formulation of financial strategies.Unlike e-commerce companies such as JD.com,it integrates omnichannels from offline to online.Therefore,researching Suning's financial strategy from the perspective of the value chain can provide a reference for the traditional retail industry to integrate online and offline businesses.Based on the value chain theory and financial strategy theory,this paper first builds the framework of financial strategy from the perspective of value chain and divides financial strategy into six major sections.Then,based on the development background of the retail industry,analyze the implementation of Suning Group's financial strategy from the two directions of external value chain financial strategy and internal value chain financial strategy,and use the financial comparative analysis method to evaluate the implementation effect.It can be seen that after implementing the financial strategy of the value chain,various capabilities have been improved,especially in terms of operational capabilities.However,there are still some problems,such as a high proportion of liabilities,insufficient cost control,and weak returns on investment in non-relevant areas.In this regard,this article puts forward related suggestions.