The Value Assessment Of Community's Business Service Market

With the improvement of people's living standards,they have more expectations for a better life,and their demand for commercial facilities and supporting business services in the residential community is growing day by day.At the same time,China's community business service industry is still in the primary stage and lacks of a mature industrial chain.The level of community business service and supply is low,professional community business service teams are lacked,and community business service is mainly invested by some scattered small individuals.Therefore,the correct cognition of community business service resources and the scientific evaluation of community business service resources are the keys to promote community development,build modern communities and improve the life quality of community residents.Firstly,this paper reviews and summarizes the domestic and foreign scholars' research on value assessment.Based on the analysis of the characteristics of community business service industry and its environment and development prospects,this paper makes a theoretical analysis of the practical application of the three methods of asset evaluation in community business service industry in China,and evaluates the adaptability,advantages and disadvantages of each theory.Combining the characteristics of the method and the characteristics of the community business service industry,this paper chooses the income method as the optimal value evaluation method,and further refines the income method model,constructs three theoretical models of free cash flow discount,dividend cash flow discount and equity cash flow discount,which are suitable for the community service market evaluation,and applies the model to the business projects of Evergrande community business service.The paper finds that the income method is more suitable for the actual value evaluation than other methods such as market method and cost method in the analysis of the value evaluation of community business service market.At the same time,the paper estimated the market value of Evergrande community business service based on the income method in the case,which shows that its business value is 2.39 billion yuan.This thesis develops the method of value evaluation for the community business service and quantifies the value of complex and diverse community business service market.It provides a new perspective to help the enterprises which aim at developing community business service from making precise business decisions and gaining economic benefits.It also provides a measuring for corresponding enterprises to expand new projects,seize market share and avoid market risks.The successful development of community business service market is not only a perfect demonstration of the achievements of socialist economic construction,but also a practical and forceful response to the development of modern service industry proposed by the 19 th National Congress.The thesis lays a theoretical foundation for the government to plan and construct a modern city rationally.The huge volume of Evergrande Real Estate Group's community business service market also provides a higher practical reference for the development of their community business service and even for the formulation of national policies.