The Study Of Y Asset Management Company Development Strategy

During the 13 th Five Year Plan period,China continued to deepen the reform of the market economy,with steady economic growth and increasing GDP and per capita wealth.In this case,the national awareness of asset management investment is also enhanced.As an asset and management company,Y company has ushered in development opportunities.But at present,y asset management company has many problems in business management.According to the actual situation of the company and the summary and reference of relevant theoretical research,combined with the strategic management theory,this paper analyzes the external and internal environment of the asset management business of Y company,summarizes and formulates the asset management development strategy of Y company,and points out the direction for the future development of the company.Through reading a lot of related literature at home and abroad,and the real-time development strategy problems in the operation process of private equity investment funds are deeply considered.Through the combination of practice and theory,qualitative and quantitative methods,a systematic theoretical and practical research on Y company is carried out.The purpose of this paper is to provide some theoretical basis and practical experience for practitioners and managers from the perspective of private equity fund managers.At the same time,it hopes to provide some supplement for the research of private equity investment fund strategic management industry.The paper is divided into six parts: the first part mainly introduces the background and significance of the topic,research status,research content,research methods and technical roadmap at home and abroad;the second part mainly introduces the relevant theories of asset management and development strategy;the third part analyzes the development process and development strategy of Y company;the fourth part analyzes the internal and external environment of Y company The fifth part is the development strategy planning and implementation of Y company.The sixth part is the prospect of development strategy research of Y company.There is stilla lot of research space to be expanded in this paper.The future research prospects are as follows: first,the development of private placement industry is deeply influenced by national policies and international economic situation.For example,the liberalization of China's financial market in the future will have a very significant impact on the asset management and other financial industries.Therefore,the research of Y company's development strategy is based on the analysis and discussion of current policies and regulations.However,in the context of the rapid development of China's private equity industry,the national industrial policy and economic policy are also in constant change.How to adjust the development mode of private equity industry according to the change of macro policy is one of the future research directions.Secondly,this paper discusses the development strategy of asset management company by case study.In the future,we can compare and analyze the development strategy of leaders,pursuers and complementers in the industry under the framework of this study.The research and development direction of the third futures market supply will also be an important direction of future research.