Research On Agricultural Insurance Marketing Strategy Of Shandong Branch Of The People's Property Insurance Of China

Since 2018,with the accelerated development of China's agricultural modernization,the development of national agricultural insurance has entered a period of speed-up shift,with rapid development and overwhelming situation.As a major agricultural province in China,the stable and sustainable development of agricultural economy in Shandong Province provides a superior marketing environment for agricultural insurance.The traditional marketing model has come to an end.We must be good at adding innovation and development,and take the road of characteristic development.This paper starts with the current marketing system of Shandong PICC's agricultural insurance.Firstly,it introduces the research background,significance and related theories.Secondly,it analyzes the current situation of agricultural insurance marketing of Shandong people's insurance company,and then studies the existing problems of agricultural insurance marketing of Shandong people's insurance company.Thirdly,combined with PEST analysis and micro environment analysis,SWOT analysis is used to analyze the advantages,disadvantages,opportunities and threats of Shandong PICC's agricultural insurance.On this basis,using STP theory to carry out the market positioning,design the company's practical farmers oriented marketing strategy,and put forward the corresponding safeguard measures.