Font Size: a A A

Study Of Dispersion Of Insurance Business In China Picc (picc)

Posted on:2006-02-05Degree:MasterType:Thesis
Country:ChinaCandidate:H W DuanFull Text:PDF
GTID:2209360182456795Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The enlargement in the main bodies brought new energy to property insurance market and more sufficient competitions. The main field of competitions is concentricity insurance that could bring profit to insurance company. Price competition caused the rate of concentricity insurance lower, and deviation the basis principle of insurance rating;Make the insurance managed in face of immense risk. So active open up new insurance field then become important instrumentality for advance capability of profit. Because of lower loss ratio and demand, dispersive insurance become more and more importance. But dispersive insurance's advance is slow by some questions. Attach importance to dispersive insurance is not enough. PICC is empty of research for it target market, make price and management by channel. Negotiate with applicant is neither feasible nor benefit by direct call because of trade bodies dispersive and insurance premium lower. So competition for distribution place is key of dispersive insurance. Distribution place resource is basis of dispersive insurance. Practice disparate insurance exploitation, marketing and management by market fractionize. Open out place insurance produce. Practice much layer distribution place than make dispersive insurance advanced.
Keywords/Search Tags:Dispersive insurance, Target marketing, Place strategy
PDF Full Text Request
Related items