Study On The Present Situation And Strategy Of The Promotion Of PICC Agricultural Insurance Products

Since the polical agriculture insurance was set up in 2007,it has achieved great leap forward development,and has become one of the most active agricultural insurance markets in the world at one stroke.PICC Changde branch as the representative of the agricultural insurance micro business entities,great changes have taken place in business facing the natural environment,industrial development,market structure,demand of farmers and policy environment and insurance supervision.In the process of rapid development of agricultural insurance,there are some problems in the promotion of the company's agricultural insurance business.Analysis of agricultural insurance product promotion of PICC Changde branch's improvement,not only to the agricultural insurance business development and the promotion of good for other agricultural insurance agencies to promote the formulation of reference,theoretical research can also promote the development and standardization of agricultural insurance problems in china.This article is divided into five parts.First,based on the promotion and development of three levels of agricultural insurance products in Hunan,Changde and PICC,the purpose and significance of the research are analyzed.Secondly,the theory of agricultural insurance and the 4Ps strategy of agricultural insurance marketing are expounded.The third part mainly focuses on the agricultural insurance purchase of farmers and the investigation and analysis of the promotion of agricultural insurance by the company employees.The fourth part mainly focuses on the improvement of the agricultural insurance business strategy of the PICC Changde company.Finally,it selects the international,domestic and PICC Changde branch's agricultural insurance business situation to analyze.On the basis of the study,the article has formulated the three principles,the three objectives and the two aspects of the external management and internal management improvement of the agricultural insurance products promotion of PICC Changde insurance company.Put forward the implementation way of market development,product channels,public relations marketing,technology innovation,cooperation alliance in five specific promotion problems,three strategies and improved security conditions,and the program can predict the effect.For agricultural insurance institutions,the most correct strategy is to comply with laws and regulations,to comply with regulatory regulations,and to seize the favorable position in the market structure.As the supervision department of agricultural insurance,we should respect the laws of the market,supervise the law in accordance with the law,safeguard the fair order of the market and the legitimate rights and interests of consumers,and create a favorable operating environment for the development of agricultural insurance.