Research On The Coordination Mechanism Of Dual-channel Green Supply Chain With Stochastic Demand Dependence

This thesis studies the pricing decision of a dual-channel green supply chain Suppliers produce a green product with a green grade and provide the product to retailers or directly to customers through online direct sales channels.Customers choose the channels to buy products based on their preferences,while they have to consider the impact of delivery time when choosing online direct sales channels.The optimal pricing models of the dual-channel green supply chain are established under the determined demand and random demand,gives the optimal pricing strategy for suppliers and retailers in the case of centralized and decentralized,respectively.The dependence of the random demand of traditional sales channel and network direct channel was tested.The influence of channel demand dependence on supply chain was analyzed.The numerical examples are used to study the influence of some pa-rameters on the supply chain.Finally,the corresponding supply chain management ideas of retailers and suppliers is given through the obtained results.