Study On The Financing Mode Of Tai'an City Swan Lake Scenic Spot

With the development of economy and the improvement of people's living standard,tourism has also made great progress,In this environment,the tourism industry of Tai'an City has also made certain progress,its scale is expanding day by day,the total number of tourists and the income of tourism and related industries are also increasing year by year,And in the future,the development prospects of tourism also show great potential.The driving role of tourism in the economy is comprehensive,Not only can it directly bring economic benefits,but also can create jobs,more able to stimulate the development of related industries,such as transportation,catering,manufacturing,aquaculture and other related industries.Many cities and even countries,their tourism industry is the mainstay of the local industry.As a traditional tourist city,Tai'an city's tourism resources development is also the most important part of the province's economic development.The Swan Lake Scenic Spot Project in Tai'an City is also one of the key supporting projects.The Swan Lake Scenic Spot in Tai'an City is a mode of combining industrial projects and poverty alleviation.However,there is a considerable gap between the effective investment,channels and the actual demand of tourism development in Swan Lake scenic spot.Lack of sufficient funds and advanced capital operation for the overall construction of tourism public facilities,research and development of new products,upgrading of old products and supporting service facilities.Therefore,it is of great significance to find a suitable mode of tourism financing to combine tourism industry with capital market for the development of Swan Lake Scenic Area in Tai'an City.On the basis of previous studies,this paper combines theory with practice,empirical research with normative research,and adopts quantitative analysis and qualitative analysis.Through systematic research on the basic theories of financing and tourism,macro-factor PEST analysis and SWOT analysis combined with the actual situation,the financing mode suitable for Swan Lake Scenic Spot in Tai'an City is found.