Study On The Development Of Rural Touirsm In Taian

Shandong province is one of the provinces having more national rural tourismattractions. Taian city is a famous tourist city. Taian city has very rich rural tourism resources,and has good natural ecological protection, obvious advantages of the development of ruraltourism has. With "small long vacation" further and the would gradually on the rise, moreand more cities around the country to the outskirts leisure sightseeing, experience rural life,has brought a great opportunity for Taian city rural tourism development. At present, Taiancity jurisdiction inner resources better nine village early start rural tourism professionalcooperatives preparation work and took the lead in the Angle valley town explorationestablished Taian lover lake rural tourism professional cooperatives, broke the rural tourismengage at will dispersion development situation, played a cooperative accumulative effect.The establishment of the cooperative, will play a good demonstration role in driving Taiancity rural tourism development. But present domestic scholars to specific areas of theempirical research relatively less, this thesis will focus on the development of rural tourismTaian city related problems discussed.Papers will be based on the literature consulting, theoretical analysis and expertinterview, the government statistical data analysis and field investigation, taking the ruraltourism development as the research object, analyze its efficient development factorsthrough the research Taian city the present situation of the development of rural tourism, andfind out the problems in the process of development and put forward some countermeasuresthrough to the rural tourism development status of SWOT analysis. According to the regionaldevelopment and SWOT analysis theory, a systematic analysis, comparative analysis,statistical analysis, focusing on system know, influence factor analysis, countermeasures andsuch aspects, this article discusses completely. Concrete research content is as follows:The first chapter is introduction. Firstly, the significance of research is provided.Secondly, in view of the research problem is summarized in this paper: this thesis belongs tothe research category-the domestic and international research current situation of ruraltourism literature review, through the induction of existing research point of view and themain theory, this paper proposes the defects of the existing research results and its deficiency; Finally, this paper put forward according to the problem, determine the research target,technical route and the research content.The second chapter is theoretical basis. From aspects of the connotation andcharacteristics of rural tourism, rural tourism development of the meaning and function, thispaper discusses the development of rural tourism Taian city theoretical basis. Mainly is theregional economic development theory and SWOT analysis theory, etc., for the content belowpaper ready foreshadowing.The third chapter is an analysis of Taian city rural tourism development condition. Fromthe concept and meaning of rural tourism, based on the development of rural tourism, thethesis discusses the scale and structure, and in the field survey data analysis based on Taiancity rural tourism development the system construction of the present situation, the unionspecific case analysis, SWOT analysis for below in animals.The fourth chapter is the SWOT analysis of development of rural tourism in Taian. Inthe above the basis of this, using the SWOT analysis framework, the thesis concretelyanalyzes Taian city rural tourism development strengths, weaknesses, opportunities andthreats, gives the corresponding countermeasure and the suggestion from the development ofrural tourism, urban households own feedback and external environment (the government,society and consumers), namely micro, meso and macro levels, and combining with actualsituation proposed specific improvement measures.The fifth Chapter is the conclusion.This chapter summarizes the results of the research,and puts forward the research innovation and future research prospects.