Research On The Influence Of Entrepreneurship Mentor's Narcissistic Behavior On The Entrepreneurial Guidance Effect

As the engine of economic development,entrepreneurship could not only keep the competitive edge and the economic vitality,but also create employment opportunities and maintain the sustainable development of society.However,entrepreneurship is also a high-risk activity.In order to reduce the failure rate of entrepreneurship,a mass of research and practice has guided the entrepreneur how to start a business so as to improve the survival rate of a new enterprise and help it grow better.But in the direction for practice,what is the role of a mentor? And is the instruction effect affected by the personality trait of entrepreneur and the relation of instruction quality?At present,some research has started from the Big Five personality traits of entrepreneur and his/her tutor.But the researcher found that both of entrepreneur and his/her mentor have the Narcissistic Personality.In the process of guidance,the influence mechanism of narcissistic personality traits and behaviors on the quality of entrepreneurial guidance relationship and the effect of entrepreneurial guidance is still lack of systematic research.There exists important research value for the match between tutor and entrepreneur,the improvement of guidance relation and the function of entrepreneurship instruction.The thesis has five chapters.The first chapter is the introduction,discussing the research background,the purpose and significance of the research and the content and methods.The second chapter is literature review,mainly demonstrating the relative theories of the narcissistic personality feature,the correlational research of the entrepreneurship instruction nexus quality and overseas and domestic research status of guidance effect.Besides,these literature was commented and analyzed.The third chapter is the part of research hypothesis and empirical design,involving the relational assumptions among independent variable the narcissism of mentor,the mediating variable the quality of entrepreneurial guidance relation,moderator variable the narcissism of entrepreneur and the dependent variable effect of entrepreneurial guidance and demonstrating the choice of the sample of the empirical design and the scale.The fourth chapter is data statistics and analysis,using SPSS,Amos statistical tools to test the hypothesis of the data,and then discuss the results of the data.The fifth chapter is about summarization and prospect,generalizing the main conclusion of the thesis and analyzing the limitation of the research and the prospect of the future research.The thesis' s main conclusions: one is that mentor's narcissistic behavior negatively influences the entrepreneurship relation quality and the three effects,including job support of entrepreneurship instruction,social psychology support and role model.The second one is that quality of entrepreneurial guidance relationship positively influences the perception of the entrepreneurship instruction effect and that the relation quality of entrepreneurial guidance plays a complete intermediary role on the narcissism of entrepreneurial mentors and the effect of entrepreneurial guidance.The third one is that the narcissistic personality of entrepreneur negatively regulates the relationship between narcissistic entrepreneurial mentors and entrepreneurial guidance nexus quality.The research enriches relative theories of personality traits in entrepreneurship mentor system,provides the beneficial theory support and practice instruction for the reasonable match between the mentor of the entrepreneur and entrepreneur,the improvement of the entrepreneurship mentor instruction quality,the amelioration of the entrepreneurship instruction model.