Study On Rural Tourism Development Of Duozhuang Town,zhangqiu District,Jinan City

With the acceleration of China’s industrialization and urbanization process,the city began to suffer from environmental degradation,traffic congestion,and dense population.People’s tourism concepts began to change.Rural tourism close to nature and returning to rural areas began to develop rapidly.Duozhuang Town,Zhangqiu District,Jinan City is rich in water resources and has many tourist attractions.According to statistics,there are 51 rural tourism resources in Duozhuang,among which Qixingtai,Lianhuashan,Hongyegu,Baizhangya and other scenic spots have become the bright business cards of Jinan tourism.With the continuous advancement of the tourism planning process in Zhangqiu District,Duozhuang Town has become one of the important tourist destinations of rural tourism in Zhangqiu.On the basis of consulting a large number of related literatures,this paper summarizes the status quo of rural tourism research at home and abroad,clarifies relevant concepts and theoretical foundations,combines typical case studies of rural tourism at home and abroad,and summarizes the experience and enlightenment.Through SWOT analysis,this paper finds that Duozhuang has unique natural resources,diverse tourist attractions,remarkable agricultural characteristics,convenient location and convenient transportation.At the same time,it has three levels of policy support in the provinces and municipalities,and the advantages of developing rural tourism are remarkable.However,there are also problems of low resource utilization,lack of tourism professionals,and weak tourism infrastructure.According to the questionnaire survey,the Duozhuang tourism market has begun to take shape,mainly in short-distance and medium-sized consumption.The local residents are very supportive of developing rural tourism and can expand the space.However,the current development of rural tourism is still at the primary level,and there are many problems: Rural tourism is not well understood and lacks unified planning;The diversity of diverse tourism resources is poor,and the seasonal characteristics of tourism are obvious.;Lack of tourism professionals,insufficient support for rural tourism;Insufficient infrastructure features,poor travel connectivity;the propaganda is not enough,and the brand awareness is not high.Finally,the research ideas and suggestions for the development of rural tourism in Duozhuang Town are put forward:(1)Applying scientific planning concepts to build a large rural tourism pattern;(2)Strengthen the integration of multiple factorsand promote the development of rural tourism;(3)Strengthen the support of compound talents and improve the soft power of rural tourism;(4)Innovative supporting transportation facilities to create rural tourism features;(5)Strengthen three-dimensional publicity and promote rural tourism brands.