Research On Service Marketing Strategy Of Meinian Healthcare Sichuan Company

With the continuous development of domestic economic level in recent years,people’s living standards and health awareness have been greatly improved,and people pay more attention to their own physical health.They hope to find potential diseases or hidden dangers through physical examination,so as to carry out timely and scientific diagnosis and treatment,and reduce the risk of disease.This is the health examination service industry and physical examination service enterprises.The development of the industry provides a good opportunity.Meinian health is a professional health examination and medical service group in China.It has 684 professional physical examination centers across the country and provides professional health services for nearly 30 million people every year.It is a listed enterprise with outstanding market value and influence in the medical and health sectors.In 2018,meinian Health established Sichuan company,established physical examination centers in cities at all levels,and provided localized services.Since its establishment,although the company has achieved certain market performance,there are also prominent problems such as single sales channel and single store revenue decline.The fundamental reason lies in that Sichuan has focused on market development and has not carried out systematic and effective service marketing strategy design and implementation.This paper takes meinian health Sichuan company as an example to study the marketing strategy of physical examination service.Firstly,this paper expounds the research background,research significance,research methods and research contents;secondly,it summarizes and analyzes the existing research results of service marketing at home and abroad and forms literature review;secondly,it briefly introduces the service marketing and its characteristics,relevant theories;thirdly,it summarizes and summarizes the company’s basic information and business development based on the introduction of the company’s basic information.In the fourth chapter,the external environment analysis,competitive environment analysis and internal environment analysis of the company are carried out successively,and the advantages,disadvantages,opportunities and threats of the company are abstracted.On this basis,the fifth chapter summarizes the shortcomings of the company in the service marketing work.In thesixth chapter,the service marketing strategy research is carried out based on the 7PS theory.The last part is the research summary.It is necessary to carry out the research on the service marketing strategy of meinian health Sichuan company to improve the current situation of service marketing.Through understanding the current situation of service marketing of meinian health Sichuan company,and combining with the current situation to improve the inappropriate marketing mode,improve the overall service marketing level of the company,so as to improve customer satisfaction with the company’s product experience process and physical examination service process,and ultimately serve the market expansion and the promotion of comprehensive competitiveness.At the same time,this paper’s research ideas and research The research methods and conclusions can provide useful reference for other domestic medical service institutions to carry out service marketing optimization.