Research On Core Competence Of Meinian Health Examination Center

Health is the fundamental guarantee for the existence and continuation of human life.A healthy body not only protects our lives,but also reduces the pressure of the country and society.In today’s rapid economic development,health management has become a social need of the country,but also an important guarantee of the national economy.Public hospitals and private health examination centers are the two main channels to provide physical examination to the people,and the competitiveness of public hospitals is much greater than that of private institutions.How to enhance the core competitiveness of the private physical examination center in the fierce market competition and make greater contribution to the people’s health examination cause has become a top priority.How the private physical examination center can stand out in the highly competitive health examination and win the market is the core content of the research.Based on this,Meinian Health Examination Center is selected as a research case.By analyzing the development status and the deficiencies of the physical examination institutions in the development process,the core competitiveness of the physical examination center is studied,and targeted countermeasures are proposed to improve the core competitiveness.first,Reference to CRM theory,core competition theory,service marketing theory,and Porter Diamond model theory,Using the above theories as a scientific basis for the research,Based on the actual situation of the core competitive advantage of the Meilian University Health Examination Center at the present stage,Conduct a questionnaire survey,Clarify the problems and reasons for the core competitiveness of Meinian Health Examination Center,Then with the help of hierarchical analysis for the competitive advantage of the health examination center,One step closer to quantify the level of core competitiveness,Based on the above analysis,the corresponding improvement countermeasures,In order to provide some suggestions for the promotion of the core competitiveness of Meinian Great Health,At the same time for the same type of enterprises to enhance the core competitiveness to provide a reference.The main conclusions of this study are:(1)through questionnaire,It is concluded that the main problems existing in the core competitiveness of the physical examination center are the single type of physical examination business,the brand awareness of physical examination to be improved and the shortage of medical professionals;The main reasons for the problems include the too weak and weak brand advantages,the insufficient grasp of customer needs and the incomplete human resource management system;(2)Through the evaluation of the core competitiveness of the Meinian University Health Examination Center,The comprehensive score of the core competitiveness evaluation of Meinian University Health Examination Center is 70.6415,It means that the core competitiveness of Meinian big Health examination center is at the general level.The production factors have the greatest influence on the core competitiveness of the health examination center;(3)propose the optimization strategy of the core competitiveness,including optimizing the supply and service of physical examination business,improving service quality,expanding brand awareness,strengthening the introduction of highly professional talents and business backbone training;and propose safeguard measures from strengthening information construction,cultivating brand integration concept and improving the supervision and management mechanism.