Research On The Development Strategy Of Shanghai TJ Trading Company

In recent years,domestic and foreign trade situation and the change of economic environment make the small foreign trade enterprise production and management difficulties,facing the high labor costs,high production cost and high taxes and financing difficulties and support the "dilemma" of policy implementation of difficult problems,such as not conducive to the stable growth and healthy development of China's private enterprises,has attracted the attention of a great nation and the social from all walks of life.At the same time,influenced by multiple factors such as intensified international trade frictions and slowing global economic growth,China's small and micro trade enterprises are facing unprecedented competitive pressure in their development.Shanghai TJ Trading Company registered and established in 2002,is a small-scale company.Its business is mainly export of chemical products and import and export agent business.It is mainly four kinds of chemical products: titanium dioxide,lithopone,aluminum,antiseptic.Agent products are widely used in paint,ink,rubber,plastic,profile,paper,water treatment and other fields.Although TJ Company has maintained good performance in recent years,with the change of domestic and foreign macro environment and the intensification of industry competition,TJ Company is also facing greater and greater challenges.Therefore,it is particularly important to determine correct long-term development goals and formulate development strategies suitable for enterprises to achieve sustainable development,enhance their core competitiveness and effectively cope with various threats and challenges.This paper in combination with the related literature research and investigation analysis method,on the basis of learning and using PEST model,porter five model and value chain model and strategic management analysis tools such as SWOT matrix,internal and external environment of Shanghai TJ Trading Company has carried on the detailed analysis,identify development opportunities and threats faced by the company at the same time,it has been clear about the core competitiveness of the enterprise itself and the insufficiency.On this basis,the company's development strategy is positioned,the company's development strategy is determined,and finally the implementation and guarantee of specific strategic measures are discussed.It is of great reference significance for Shanghai TJ Trading Company to improve its strategic management level and realize the goal of establishing a well-known enterprise.In addition,it also provides a certain reference for the development strategy formulation of other small and micro enterprises in the industry.