The Research On Development Strategy Of Manchu Times Fashion

The enterprise development strategy is a strategy for enterprise development,a goal for enterprise development,and a program for medium-and long-term development plans.As a subsidiary of a state-owned listed company whose clothing export business is the main business,in the face of increasingly complex external environment and competition challenges,scientific and prudent development strategy is of great significance to Manchu Times FashionThis paper uses the theory of enterprise development strategy,and combines PEST external environment analysis,Porter's five-force model,SWOT analysis and other analytical tools to carry out a more detailed analysis and discussion on the development strategy of Manchu Times Fashion.This article from the macro-environment,clothing export industry,micro-enterprises themselves analysis and research,layer by layer.Firstly,it analyzes the impact of the macro environment on China's garment export industry,and then conducts a systematic analysis of the industry's competitive environment,clarifies the industry's competitive relationship and characteristics,explores the industry's development trends,and distinguishes the various needs for the US market.ability.Then,based on the company's own situation,from the perspective of internal resources and internal capabilities,the internal environment of the company is explained from the perspectives of human resources,financial resources,customer resources,research and development capabilities,and supplier management capabilities.Finally,the internal and external environment of Manchu Times Fashion is combined.The actual situation,clarify the external opportunities and challenges faced by the company,while identifying the strengths and weaknesses within the company.On this basis,SWOT analysis is used to further analyze and summarize the internal and external environment of the enterprise,so as to summarize the types of development strategies that the company can choose,and then further determine the company's development strategy based on the company's development goals and positioning.Finally,the implementation and guarantee of specific strategic measures were discussed.