Evaluation Of Regional Brand Value Of Sheyang Rice Based On Ecological Economic Theory

In June 2018,the ministry of agriculture and village pointed out that China’s agricultural development has entered a new stage and the core task is to achieve high-quality agricultural development.Therefore,it is necessary to enhance brand awareness,enhance the level of brand building.Agricultural supply side reform,the improvement of agricultural product quality is the goal,the construction of regional brand of agricultural products is the method and approach,scientific and reasonable determination of regional brand value and effective management is the top priority.The evaluation of brand value can help us understand the value of the brand,explore the inherent law of brand value;On the other hand,by comparing the value of different regional brands,it provide a reference for the prediction of the development potential of brand products.Although the models and methods of brand value assessment are mature and perfect,the value assessment of regional public brands has not formed a systematic system.Based on the domestic and foreign scholars on the regional brand concept,value,value evaluation,on the basis of relevant theoretical study,comparison of the existing regional public brand value evaluation methods,finally we chose the regional brand evaluation model based on ecological economic theory,and combined with the actual situation of reflected light rice some indicators and parameters selection are corrected.The regional brand value evaluation model of Sheyang county,Yancheng city,Jiangsu province based on the total output of reflected light rice brand,fully consider product supply,ecological regulation,culture and support the corresponding four service output value,and then output belongs to brand contribution part of the earnings,and use the brand value of the multiplier and the regional brand value,finally with the authority of the evaluation value were analyzed.The research results of this paper show that the evaluation model is practical and can accurately evaluate the value of regional public brands.This model introduces the ecological value theory into the regional brand value assessment,which will also guide stakeholders to pay more attention to the regional ecological value and provide support for the transformation and upgrading of regional economy and sustainable development.