Research On The Construction Of Regional Public Brand Sheyang Rice

As a big agricultural province,Jiangsu Province has been a famous land of fish and rice since ancient times.There are many regional public brands of agricultural products in the province,which have achieved remarkable results in leading the green and standardized production of regional characteristic agricultural products,ordering and brand operation,and promoted agricultural efficiency and farmers’ income.However,there are also some places that lack the scientific grasp of the connotation and creation of regional public brand of agricultural products,such as being eager for success,avoiding the heavy and giving priority to the light,not playing a positive role in regional public brand.General secretary Xi Jinping suggested that the Chinese should put their rice bowls in their hands and install their own food.It can be seen that food security is very important,especially for the high-quality development of social economy in Jiangsu Province.However,how to improve the efficiency of rice planting,maintain the enthusiasm of farmers,and promote the stability of grain area still need to be studied.The development of public brand can promote the development of market,the expansion of influence,the promotion of reputation,and make agricultural products more famous and go further.Therefore,the development of public brand is the focus of the development of Jiangsu grain industry.This paper takes Sheyang rice as the research subject,systematically analyzes the current production development and brand building,finds out the existing problems,excavates the potential,and puts forward countermeasures for further high-quality development,so as to provide decision-making basis for the development of Sheyang rice public brand.The first part of this paper includes the research background,significance,literature review,research ideas,innovation and deficiency,as well as the interpretation of the core concepts related to the theoretical basis.The second part focuses on the overview of Sheyang County and the development status of rice industry,which provides background support for the development status,existing problems and Countermeasures of Sheyang rice public brand.The third part uses PEST analysis to analyze the brand development environment of Sheyang rice,and then analyzes the practices of Sheyang rice from the aspects of brand,quality,industry,publicity and after-sales;And from the variety,output value and other aspects of Sheyang rice after the establishment of the results.The fourth part of the Sheyang rice public brand in-depth analysis.Through interviews and questionnaires with producers,business operators and consumers,we can understand the cognition and development suggestions of different subjects on Sheyang rice.Through the comparative analysis with the establishment of Jinling rice regional public brand in Nanjing,this paper analyzes the development of Sheyang rice public brand from multiple dimensions.The fifth part,on the basis of the previous research,puts forward the countermeasures and suggestions for the development of Sheyang rice public brand,and thinks that we should help the development of Sheyang rice public brand from several aspects to ensure the overall high-quality development of Sheyang rice industry.The sixth part summarizes the whole article.Through the research of Sheyang rice brand development,we can improve farmers’ production enthusiasm,maintain food security,strengthen ecological development,help farmers increase production and income,drive the development of related industries,realize the overall development of the region,and build a beautiful Jiangsu.